Neither Charles nor Ray held degrees in design. Common aesthetic elements in both styles included bold looks, flat colors, synthetic materials and geometric forms.Įames Lounge Chair by Charles and Ray Eames Breakthrough Artists: Charles and Ray EamesĬharles (1907–1978) and Ray (1912–1988) Eames were an American husband and wife creative team whose designs established a new, lasting look in furniture. At the same time, Scandinavian Design, with its sleek lines and minimalism, became popular and came to influence the iconic look that defined Mid-Century style. Scientific advances made possible the use of new materials, from polyester to formica, and inspired a futuristic aesthetic. Much artistic talent and resources were poured into the development of a uniquely American style, one which reflected high energy, abundance. All of this added up to an increased demand for good design: attractive packaging to encourage consumption, easily constructed modular homes to fill the growing suburbs, more streamlined automobiles and more stylish and functional furnishings. New methods of mass production also made it possible to manufacture goods like furniture and automobiles more cheaply and using new materials, such as plastics. A certain level of comfort and style became accessible to the middle class. As industry boomed, domestic life flourished as well, with increasing suburbanization, birth rates and home ownership. The postwar years in America were a time of unprecedented growth. Today, Mid-Century style is experiencing a revival, thanks to shows like Mad Men and applications like web design. ![]() Functionality, sleek lines, minimal ornamentation, bold colors and contrasting elements are fundamentals of mid-century design. Scientific advancement inspired some looks, as did the influence of European designers. New consumer products, such as cars, televisions and microwaves, presented opportunities for originality in industrial design. The look that defined consumer culture in post-war America was shaped by many factors, from teen car culture to the space race, and encompassed a range of design principles. Sometimes Mid-century style is angular and futuristic, other times it’s curvy and streamlined. Mid-Century can be colorful, playful and downright zany. ![]() Mid-Century looks can be cool, clean and sophisticated.
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